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Rubber Chemical Consultants Ltd
Rubber Chemical Markets

Rubber Chemical Market Analysis & Projections

global database

Detailed volumes determined at the consumer plant level using a tried and tested system benchmarked against a range of industry sources.

Market volumes from 2011 with a range of projections to forward years covering changing technologies and product mixes.

Flexible reporting tailored to client requirements allowing for chemical volume reporting by geography, segment, sub-segment, year and consumer

Covering: Carbon Black, Precipitated Silica, Fillers, Silanes, Resins, Antidegradants, Process Oils, Process Aids.

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You decide! - Final reporting format will be tailored to meet your requirements, this will typically be one or more of the following:

Pdf Report with Key Findings and Figures.

Interactive Excel Spreadsheet with Master Pivot Tables for Data Filtering and Flexible Analysis.

Additional data maps for regional, country, state consumptions or for individual customer plant consumptions.

Powerpoint slides including summary findings & figures.

Data Reliability

Data Input and Analysis by Industry Experts with 30 years Tire and Rubber Chemical Experience.

Extensively Researched Data with Cross Verification from Multiple Sources.

Robust Fact Based Tire and Rubber Material Usage Modelling.

Centralised System Allows Continuous Refinement Without Compromising Data.

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EXAMPLE: Tire Material Demand

Tire material demand is broken down by tire category (e.g. PC, Truck, SUV...) and also by sub category (e.g. PC - summer, winter...) this allows for discrimination for different performance requirements and material usage. This fine level of granular control allows for ajdustments in past, present and future material technologies within each of the sub category groups which can also be based on regional differences (e.g. for legislative purposes) as well as for differences in typical market mix (size) and future developments (weight reduction).

The example below shows geographical material volume requirements (carbon black in this example, however the full range of tire chemicals can be analysed) for carbon black used in all season SUV tire production. Drill down to specific tire types allows significant disrimination when analysing potential product opportunities.

EXAMPLE: SUV All Season Tires - Carbon Black Requirement 2013

carbon black consumption

EXAMPLE: Material Supply

Production capacity is derived by product line (e.g. Furnace Black, Precipitated Silca...) from industry analysis and RCCL's detailed database.

The example below shows the geographical spread of world carbon black production (maximum capacity).

EXAMPLE: World Carbon Black Production Capacity 2013

carbon black production

EXAMPLE: Supply Demand Balance

Supply and demand balances (by region, country, state) can be calculated based on the actual demand minus the production capacity.

The example below shows the geographical impact of supply and demand for carbon black based on consumer demand (tire, rubber goods, plastics, inks, coatings and specialist applications) minus the available capacity.

EXAMPLE: World Carbon Black Regional Supply-Demand Balance 2013

carbon black supply and demand

Interactive Excel Spreadsheet with Master Pivot Tables

Typically there are three key deliverables for each RCCL Tire Material Report:

First: The best possible estimates for past, current and future volumes for each material and end use category and/or sub category in question. The RCCL system allows for ongoing adjustments based on newly acquired data, these adjustments are applied universally to the data so that updated reports reflect the most pertinent data. All reports reconcile volumes with the start year 2011 which is used as the baseline. Please see the video on the database page for more details regarding optimisation of volume calculations.

Second: A pdf report with key figures, discussion points and methodology descriptions.

Third: Excel spreadsheet with master pivot tables which allow for detailed analysis and scenarios which are not possible to present in a formal report format. Emphasis is placed on providing clients with meaningful flexible data rather than verbose reports.

The example below shows typical report data for tire material consumption (carbon black is shown for this example, however the full range of tire chemicals can be analysed). Data can be filtered geographically and also based on tire type. The reporting system is extremely flexible, therefore if you would like alternative views (e.g. by tire manufacturer or other parameter) this can be provided for via prior agreement - please contact RCCL.

EXAMPLE: Excel Pivot for Carbon Black Consumption

carbon black consumption example

Detailed Consumer or Manufacturer Maps

Location maps detailing manufacturing plants and material volumes can also be provided. These maps can be tailored to your individual requirements detailing consumer/manufacturer locations, type of activity, estimated volume or projected volume. Location markers can be scaled to represent production/offtake volumes giving a visual representation of the market in question.

Example: North American Carbon Black Consumption Map

carbon black consumption example

Unique Detailed Analysis To Provide The Best Data

RCCL has developed a range of complimentary in-house tools to assist with data analysis relating to specific tire & rubber applications. If you would like further information please contact RCCL.

Please contact us by Email.

Questions For Rubber Chemical Consultants Ltd (RCCL) Market Projections

How does RCCL make projections for tire & rubber chemicals?

Market projections are made using a combination of bespoke tools which centre around the Global Tire & Rubber Chemical Database. Final volume projections are a combination of individual consumer capacity, product splits, technologies, and utilisation. Each of these aspects can be varied by year and geographical region and various combinations can be made to give a range of market volume projections.

Which rubber chemicals can have market volumes projected?

RCCL specialises in carbon black, precipitated silica, silanes, resins, antidegradants, bonding aids, process oils, process aids and curatives. Other chemicals and tire construction materials can be considered upon request.

How reliable are the market projections?

Market volumes are calculated from 2011 to the present year and are then projected outwards. As with all market projections there is uncertainty with a number of factors which can influence outward years, the RCCL system allows a range of alternative projections which can show the impact of alternative scenarios and which provides some boundaries for projections. A critical aspect for projections is the accurate setting of historic and last full year activities, RCCL has dedicated significant effort into ensuring that past years volumes meet expectations, this is done via a number of different benchmarking techniques to ensure the most accurate base levels are used.

What geographies do the projections cover?

The Global Tire & Rubber Chemical Database is truly global, it is organised into regions (Africa, China, Europe, CIS, India, Middle East, North America, North Asia, South America, South Asia), these regions can be refined to individual countries and for some regions (North America, Brazil, China, India) it is also possible to refine to state/province level. Because analysis is done at the consumer plant level it is possible to re-assign countries to client defined areas as required.

What market segments are covered?

The main market segments are Tire and Rubber Goods

What customers are covered?

All major and medium sized consumers are covered as well as many smaller operators in the developing regions. Tire companies include: Bridgestone, Michelin, Goodyear, Continental, Pirelli, Sumitomo, Hankook, Yokohama, Triangle, Sailun, Cooper, Cheng Shin, Apollo, Cordiant, Fate, JK Tyre, Kenda... Rubber Goods Companies include: Contitech, Trelleborg, Hexpol, CooperStandard, Hutchinson, Sumitomo Riko, Standard Profil, ...)

Can you provide example data?

Example data is shown on the website and can also be requested by contacting RCCL.

How is the data provided?

Data is provided in the form of volume offtake for the chemical in question, this can be provided as a formal report with associated Excel workbook with full Pivot Tables, or as just an Excel Workbook. Typically a workbook will consist of multiple sheets each with a separate projection pivot table and separate sheets with consumption maps and figures.

Further Questions

If you have any further questions about any RCCL services please contact us using the contact page.

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The statements, opinions and/or recommendations contained on this website are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action.